If you can win the attention of your customer you can win their business. But in the ever-changing world of electronic and on-line commerce, how do you find these customers? And, just as important, how can they find you? Whatever your needs, P-K4 will work with you to create a strategy that brings customers to your site. That means developing and launching your site, publicizing it, advertising it, measuring and evaluating the statistics for your site, and updating it as your needs change. Internet users take advantage of search engines like Altavista and directories like Yahoo to find you and your information. Hundreds of these service exist.      We can publicize your site on search engines, directories, indexes, mailing lists and newsgroups. As part of building your site, we can launch it with announcements to a variety of these services. We can also extend your reach by announcing your site to services dedicated to the interests of your readers. Internet advertising is cost-effective because you pay according to how many readers see your message. Because we have helped developed Hungary’s first Internet banner advertising network, and some of Hungary's most successful Internet publications, we know what kind of online advertising works and what doesn’t. We can also create and place your banner on sites that match your target audience.      Promoting your site may also include the use of more traditional media like print advertising, targeted mailings and informational brochures. P-K4 has experience in developing corporate design and communications vehicles for some of the world’s top companies.      No matter what sort of promotional is appropriate for your site, we can sure that the launch of your site is a public relations triumph. Like traditional forms of communication, the attention your message gets is a measure of its success. As our customer, you'll receive weekly e-mail reports of the traffic on your site. You'll know who is looking at your site, which pages are most popular, and how these people find you. We believe traffic is so important that we include this service with every site we host. If you're getting attention we want you to know it. If your site is not getting enough traffic we will work with you to improve its effectiveness. The Internet changes every day. A site that was effective six months ago is often outmoded as technology or standards move ahead. In order to be noticed, remembered, and effective, your site must also change. Sometimes the changes may be purely technical — such as more effective ways of informing your customers of new information. Other changes can help draw new customers to your site by using advanced programming and design techniques, or by modifying the approach to your subject matter. P-K4 prides itself not only on keeping up with pace of the Internet, but leading the way. We will advise you if it is time to move your web strategy forward, and how best to do it, bearing in mind that not all technology may be appropriate for you or your readers.
	P-K4 1051 Budapest, Sas utca 9. Hungary Phone: (36-1) 266-6090 Fax: (36-1) 266-6131 Part of iSYS Hungary © 1997 iSYS Hungary Kft. All rights reserved e-mail: webmaster@p-k4.com